An online training camp titled “Business Marketing Techniques (BMT)” was organized and held from October 8–10, 2023, at the City of Scientific Research and Technological Applications.

The camp included the following topics:

• Fundamentals of Marketing
• Marketing Research
• Segmentation
• Targeting
• Marketing Mix
• Market Analysis & Competitive Analysis
• Pricing Techniques & Strategies

The total number of participants was 45 trainees from both within and outside the City.